Watch Out for These 5 Promotional Product Trends in 2022

Sometimes, marketing a business can be tough. All too often, promotional products that are in high demand one minute completely fall out of the spotlight in the blink of an eye. Others never really go away and have a timeless appeal. The tough part is deciding which ones to use as part of your next marketing push and which ones to skip.

4AllPromos is on the case and ready to help. Our dedicated staff wants to help your organization select the best promotional marketing materials to get the new year started with a boost in branding. To this end, we’ve compiled this brief guide. Here are five of our best ideas for using trending promotional items in 2022.

1. Virtual Event Giveaways & Hybrid Event Giveaway Items

Is your company is searching for promotional marketing items that impress the masses? If so, it's essential to think about what plans are in place for reaching target audiences. These days, many people are limiting their attendance at in-person events. That’s why hosting a virtual event or giveaway via your website or social media channels can be a great idea. Hybrid events that have a small in-person attendance and large remote audience are also a fast-growing tactic.

A great thing about these types of evens is that the promotional giveaways connected to them do not have to be fancy or expensive. Consider a gift set that fills an imprinted canvas tote bag with items such as promotional pens or branded t-shirts. This is a good option if you want attendees to sign up for a mailing list, fill out a quote request form, or something simple to gain information and build your marketing base.

You can also opt for a bigger giveaway package, such as a wireless tech set with a Bluetooth speaker or perhaps a high-end premium stationery set. When taking this route, consider holding a raffle or randomly selecting a handful of winners. These lucky few can receive their items via direct mailing.

There are many ways to conduct virtual events that are fun, engaging, and leave your target market with something to look forward to.

2. Branded Home Office Supply Items

Many people are continuing to work remotely. This is why home office supplies are some of the best promotional items a business can use to help draw attention to its brand and product lines.

Whether giving away these products in person or through a virtual event, things such as notepads, company logo calendars, monitor stands, and other branded items are an excellent way to impress a crowd. Don't forget, your company can always have these custom products created for its own remotely working employees as a way to spruce up their in-home workspaces.

3. Eco-Friendly Promo Products

2022 is seeing a continuation of the immense popularity of eco-friendly items. Focusing on Earth-friendly and environmentally responsible giveaway items is a great way for any business to capitalize on this trend.

4AllPromos offers several promotional items made from environmentally-friendly materials and recycled paper. Your business should also consider products such as our custom seed paper greeting cards, which double as plant seeds. They'll pair well with any of our many other green living and sustainably sourced promotional products.

Furthermore, promotional reusable water bottles and company logo coffee mugs will look great sitting on users' desks and in car cup holders while sporting your custom logo design.

4. Promotional Tech Gadgets and Goodies

As everyone knows, we're living in a very tech-heavy world. Just about everybody has a smartphone or tablet device, meaning they’re in constant need of a way to charge these items. Many users strongly prefer having an extra grip for easier holding or a carrying case to keep mobile tech devices safe during travel.

Some of the best promotional items out there right now are those related to these needs and preferences. Whether you want to add your custom information to a personalized PopSocket, charging bank, or custom imprinted laptop sleeve, 4AllPromos has several ways to help your business make it happen.

Depending on your company's niche, you might even want to hand out promotional wireless products such as earbuds or speakers with your logo added to the side.

5. Reusable Products

As we've already mentioned, eco-friendly promotional products are a big deal right now. It's important to remember that "eco-friendly" can mean many things. Reusable products are quite popular these days, as many people look to move away from single-use plastics and become more frugal with how long they can continue utilizing a specific item. As users seek to reduce consumption, the reusability factor becomes a bigger part of the eco-friendly label.

Multi-use items such as custom canvas tote bags reusable gym bags, logo branded memo boards, travel coffee mugs, and promo travel utensil sets are all enjoying a wave of popularity. One of the biggest benefits of adding your company logo to reusable items is the fact that the advertising impressions they make on behalf of your brand will be consistent and ongoing.

The aforementioned items can conveniently be paired up with smaller products, such as promotional keychains for a memorable and effective giveaway package.

Wrap Up: Best Promotional Products for 2022 Marketing Trends

Finding the right promotional products is easy with 4AllPromos. Whether you’re looking for quality promotional t-shirts with logos or something a bit more unique, we're here to point you in the right direction for branding success. Browse our site for more ideas and examples of the types of products we've discussed today. As always, never hesitate to contact us with any questions you have.