Summer Sun Safety Month: Promote Skin Protection & Your Brand

Summer is the season of outdoor activities and fun vacations. It’s also the time of year when ultraviolet rays are strongest. Protecting yourself and your employees from too much sun exposure can have long-term health benefits. In the United States, to raise awareness about how to protect your skin and eyes from sun damage we observe August as Summer Sun Safety Month.  

As a business, you have the perfect opportunity to promote both sun safety and your brand with custom logo sun protection products. These items help protect your clients and employees and also act as effective marketing tools to increase your brand's visibility.

Make Sun Safety A Priority for Yourself & Your Staff

Sun exposure for extended periods of time can lead to skin damage, sunburns, early aging, wrinkles, and an increased risk of skin cancer. According to the American Academy of Dermatology (opens in a new window), everyone, regardless of skin type, should take measures to protect themselves from UV radiation. This makes sun safety a necessary step for everyone enjoying outdoor activities in the summer months.

When your company has a booth at community events or hosts corporate activities outside during the summer, make sure to take steps to protect yourself and your employees from UV rays. Offering company swag like custom logo broad-spectrum sunscreen, long-sleeved shirts, and wide-brimmed hats will decrease the risk of harm and show you care about their wellbeing. Consider including sunscreen kits during wellness initiatives to show your commitment to employee safety and health.

Promoting Sun Safety at Events

Hosting or participating in outdoor events is a great way to introduce your brand to a wider audience. You can sponsor health fairs that raise awareness about skin health and the dangers of melanoma. At these fairs and other outdoor events, your company can promote using sunblock while bringing visibility to your brand when you add your logo to one of 4AllPromos’ sun care promotional products.

The Top Products for Summer Sun Safety Month

As you’re getting ready for Summer Sun Safety Month, custom logo promotional products will help foster a positive public image. Showing you care about the harmful effects of UV exposure and the health and safety of your audience and employees will boost your brand reputation. Not only will handing out sun protection giveaways boost brand visibility, but providing useful and high-quality items can also increase customer loyalty.

Need help deciding which promo products are right for your Sun Safety Month promotion? We have put together a list of our top products for protecting against overexposure to the sun. 

1. Branded Sunscreen

Why It's Important: Sunscreen with a Sun Protection Factor (SPF) of at least 30 is recommended by the American Cancer Society for protecting exposed skin from UV rays. Broad spectrum sunscreens protect against UVB rays that cause sunburns as well as UVA rays that can cause premature aging and cancer.

Offer travel-sized bottles, full-sized bottles, sprays, lip balms, or sunscreen kits with your company logo. We carry water-resistant options and options for sensitive skin. Make it easy to use sunscreen when you hand out free giveaways at outdoor events.

2. Custom Sunglasses

Why It's Important: UV light can impact the eyelids, cornea, lens, and retina of your eyes. You can wear sunglasses to protect the eyes from harmful UV rays, reducing the risk of cataracts and other eye damage.

Promotional sunglasses provide stylish sun protection during Summer Sun Safety Month and any other time of year. Wearing sunglasses near water or when it snows, even when it's cloudy, is recommended because the sunlight will reflect off these surfaces. Sunglasses are popular at outdoor events and as corporate gifts, boosting your brand visibility each time they’re worn.

3. Logo Hats

Why It's Important: Hats provide shade for the face and neck, areas often exposed to the sun. They also help block the sun from the eyes. 

At 4AllPromos, we have a large selection of hats ready for your logo. Choose from styles such as baseball caps, visors, or wide-brim hats. You can get embroidered hats, printed hats, and even leather debossed patches to add your logo to hats. 

4. Branded Tents

Why It's Important: Spending a long day in the hot sun can be draining, an event tent provides shade and protection from direct sunlight. The shade from an event tent will keep staff feeling cooler and prevent the body from absorbing solar radiation. 

Branded event tents give you and your staff a place to escape the sun when working at an outdoor festival or fair. Direct sunlight can make the air feel up to 15°F warmer. The tent or canopy will make a day in the sun much more manageable. An event tent with your logo will also allow your company to be spotted easily in the crowds. 

5. Protective Clothing

Why It's Important: Protective clothing like long pants, wide-brimmed hats, and long-sleeved shirts cover the skin from the sun. Tightly woven fabrics in high Ultraviolet Protection Factor (UPF) clothing provide an additional layer of defense against UV rays.

It’s important to wear protective clothing when working long days in the sun. Your company can offer branded apparel like UPF-rated golf shirts, long-sleeved t-shirts, and bandanas with your branding to offer UV protection while your crew looks unified and professional.

6. Custom Umbrellas

Why It's Important: Umbrellas provide portable shade, making them perfect for beach outings and sports events. Like event tents, the shade from an umbrella blocks direct sunlight. 

Large patio and market umbrellas offer sun protection for small groups of people as your branding is visible to passersby. You can make mobile billboards with promotional handheld umbrellas too. They’re a popular giveaway during business golf outings as golfers are known to carry umbrellas to escape the sun between drives.

7. Promotional Water Bottles & Tumblers

Why It's Important: Even though water bottles and tumblers don’t offer protection from UV rays, they’re still an eco-friendly way to keep your audience and your team hydrated in the heat of the sun. 

It’s important to drink plenty of water when you’re out in the sun. Our skin is 64% water and needs to be hydrated to heal and protect itself. Offer promotional insulated tumblers and stainless steel water bottles that keep water ice cold for hours. Your audience will see your brand at every refreshing sip. 

Have Fun In the Sun Safely with Branded Sun Protection Products

Summer is a time for outdoor activities, festivals, and vacations, but it also brings stronger ultraviolet rays. It’s important to use sun protection for long-term health benefits. While we raise awareness about protecting the skin and eyes from sun damage during Summer Sun Safety Month in August, safeguarding from the sun is important year-round.

Your business can use Summer Sun Safety Month as an opportunity to promote sun safety and its brand with custom logo sun protection products. Providing items like broad-spectrum sunscreen, long-sleeved shirts, and sunglasses at events shows a commitment to health and boosts your brand recall and reputation. 

Ready to protect your community and promote your brand? Explore our range of customizable sun safety products and let your brand shine today!