8 Ways To Get Your Company Involved On World Bicycle Day

Each year on June 3rd people around the world celebrate World Bicycle Day. This day aims to acknowledge and promote cycling as an enjoyable physical activity, and mode of transportation, and as part of sustainable development goals (SDGs).

Why is World Bicycle Day celebrated? World Bicycle Day is celebrated to raise awareness about the benefits of cycling on your health and as a pathway for equitable transportation. A bicycle provides a cost-effective method of transportation for many people, and it is an eco-friendly way to get around. 

International days and weeks are created through the UN General Assembly to educate the public, advocate for global issues, and celebrate the achievements of humanity. Leszek Sibilski started a grassroots campaign to promote bicycles and their role in development in 2015. It grew so fast that the United Nations General Assembly passed the resolution to declare June 3rd World Bicycle Day by April 2018. 

According to the resolution (opens in a new window), the day acknowledges “the uniqueness, longevity, and versatility of the bicycle, which has been in use for two centuries, and that it is a simple, affordable, reliable, clean and environmentally fit sustainable means of transportation, fostering environmental stewardship and health.“

Leveraging World Bicycle Day for Your Business

From personal health and environmental sustainability to economic savings and community building, observing World Bicycle Day aims to create a healthier, greener, and more connected world by raising awareness and encouraging more people to cycle.

Why should your business care about World Bicycle Day? Participating in World Bicycle Day aligns with sustainable and healthy lifestyle initiatives, showcasing your business’s commitment to environmental and social responsibility. 

The events open up opportunities to connect with other organizations, potential customers, and local authorities. These interactions can lead to valuable partnerships and collaborations allowing you to expand your network and influence. You can build your company’s reputation and strengthen your brand image when you participate in World Bicycle Day.

8 Ways Your Business Can Get Involved on World Bicycle Day

Getting involved in World Bicycle Day means taking part in healthcare advocacy, climate change initiatives, and promoting a culture of peace. When you join in on World Bicycle Day you will also find unique opportunities for creative marketing campaigns You can reach global audiences and promote your business with bicycle safety promotional items.

How can you participate in World Bicycle Day? It’s easy to join in the activities on World Bicycle Day! From encouraging your employees to be bicyclists for a day to hold an office seminar on road safety, we have 8 great ideas to help your business get involved!

1. Organize or Sponsor Events

Form partnerships with local cycling clubs, schools, and non-profit organizations and boost your company’s awareness and reputation in the community. These collaborations can involve joint events, educational programs, or charity drives.

You can also host or sponsor events such as community bike rides, safety workshops, and office cycling competitions. These events not only promote cycling but also engage the community and your staff. 

2. Promotional Campaigns

Launch promotional campaigns around World Bicycle Day with bike-related giveaways. Promotional product giveaways can attract new customers and raise awareness about your brand. At the same time you’re providing useful items, you’re also associating your business with positive, health-conscious activities. Here are some of our favorite customizable bike products:

• Bamboo Bicycle Multi-Tool — Handy for repairs on the go!

• Benincia Bike Light & Mounting Bracket — Bike lights are a safety must-have if you are riding amongst other transportation systems.

• Nite Glove Bike Bottle — Young people and kids love this glow-in-the-dark water bottle!

• LED Silicone Bike Light — Cost-effective headlights that easily attach to handlebars and helmets.

• Aluminum Bike Bottles — Durable bottles that are perfect for road biking or a bumpy ride on a mountain bike. 

• Microfiber Quick Dry & Cooling Towels — Stay cool and dry when you ride with these compact towels.

Don’t forget to stock up on rally towels, pom poms, and noisemakers for watching the bike races too!

3. Employee Engagement

Encourage employee participation through bike-to-work days, internal cycling competitions, and providing support facilities like bike racks and showers. In 2020, the World Health Organization (WHO) updated its guidelines on physical activity (opens in a new window), stating that some activity is always better than none. A 20-minute bike ride initiative for your employees can improve workplace well-being, promote a healthy lifestyle, and reduce the risk of heart disease and certain cancers. 

4. Educational Programs

Not only is World Bicycle Day the perfect time to organize workshops and seminars focused on bike safety and maintenance, but you can also invite speakers to talk about the use of the bicycle as it pertains to social inclusion, addressing inequalities, and how cycling can work with or as an alternative to public transportation.

5. Social Media Campaigns

Leverage your social media to connect with your audiences and raise awareness about World Bicycle Day. Share cycling tips, promote events, and encourage user-generated content with your branded promo items. Sharing and commenting with audiences online increases visibility and drives your engagement.

6. Environmental Initiatives

Promoting cycling as a green alternative highlights commitment to sustainability and reducing emissions. By advocating for eco-friendly transportation, your business attracts environmentally conscious consumers and enhances its corporate social responsibility profile.

7. Customer Engagement

Engaging customers through photo contests and storytelling campaigns about their cycling experiences can create a sense of community and brand loyalty, plus it’s user-generated content for you to repost on your socials. Encouraging customers to share their stories using your branded merchandise and pictures helps personalize the brand and foster a deeper connection with the audience.

8. Support Local Infrastructure

Advocating for better cycling infrastructure, such as bike lanes and parking facilities, shows that you care about the community’s safety and growth. Supporting local infrastructure improvements not only benefits cyclists but also positions the business as a proactive and engaged community member.

Gear Up with Promo Products to Ride into World Bicycle Day

At the end of the day, supporting a global initiative like World Bicycle Day can generate positive media coverage and social media attention. Your efforts to support an initiative for better health and environmental sustainability build a positive public image and gain long-term brand loyalty and trust.

There are several ways to get involved and make a positive impact on World Bicycle Day. One simple yet effective way to pedal forward is with custom logo promo products. You’ll give your community products they can use on World Bicycle Day and every time they hop on their bike. Shop for your branded bicycle bottles and more and join the movement to celebrate World Bicycle Day, promoting a greener and healthier future for all.

Sources

1. United Nations. (2018). Resolution adopted by the General Assembly on 12 April 2018 (A/RES/72/272). Retrieved from (opens in a new window)https://documents.un.org/doc/undoc/gen/n18/106/50/pdf/n1810650.pdf?token=h3LPz3L8zBXbd6Ippp&fe=true (opens in a new window)
2. Bull, F. C., Al-Ansari, S. S., Biddle, S., Borodulin, K., Buman, M. P., Cardon, G., ... & Willumsen, J. F. (2020). World Health Organization 2020 guidelines on physical activity and sedentary behaviour (opens in a new window). British journal of sports medicine, 54(24), 1451-1462.