Running Swag & Promo Products for Race Day Giveaways

Sprint Into Your Next Promotional Campaign with Race Swag

Marathons and road races attract an active crowd of participants and thousands of other spectators. From local startups energizing their street cred to multinational corporations reinforcing their community roots, marathons, 5K races, and more will get your name in front of a determined audience.  Sponsoring race swag and handing out promo items lets you connect with more people, and support the runners, plus it’s a prime promotional opportunity to spread brand awareness. By offering race giveaways, your company can build positive brand associations with health, endurance, and community engagement.

We have curated a selection of promotional products that are functional yet trendy for your running swag and race giveaways. From premium products like hydration packs to raffle for fundraising efforts to custom logo sunscreen that lets your brand protect every runner and spectator on the course. 

Types of Race Day Promotional Products:

Our collection of race swag includes a variety of popular promotional items for runners. We have promos for practical purposes during the race like athletic shirts and headbands, to fun handouts for spectators.  All our items keep your brand visible from start to finish. 

Custom T-shirts, Hats, & Athletic Apparel Items

Custom t-shirts are race day essentials, second only to the medal at the finish line! It is common for runners to get a shirt when they sign up for a race, making them a piece of memorabilia they’ll continue to wear long after they’ve crossed the finish line. 

We have apparel items like moisture-wicking athletic t-shirts and tank tops, hats, and visors that can be worn during the race. Consider sponsoring runners to have your logo running the course. All eyes will be on your brand at every mile marker.

Promotional Drawstring Backpacks & Fanny Packs

Give runners a hands-free way to carry their gear! Lightweight and affordable drawstring bags are perfect race swag bags and can be packed with essentials like powdered Gatorade, a bottle of water, and some salty snacks for the finish line. 

For long-distance races, consider marathon swag like fanny packs that let runners keep their energy boosters conveniently on their waists as they zoom through the city. 

Custom Hand Fans

Staying cool is important for all the attendees of a road race event, whether they’re part of the run or watching from the side. Promotional hand fans are a cheap promotional product that everyone will be waving on race day. Spectators can print the faces of runners on the fans and hold them up to be noticed as they sprint past. 

Water Bottles & Hydration Packs

Staying hydrated during a race is important for performing your best, and it prevents cramping and fatigue. Branded water bottles or hydration packs help participants stay refreshed. They also keep your logo in their hands or on their backs. These products are reusable, making them eco-friendly and a long-term reminder of your brand. 

Custom Logo Sunscreen & Lip Balm

Show you care about participants’ and spectators’ well-being when you hand out promotional sunscreen and lip balm. These small items protect from harmful UV rays during the race and your brand gets noticed at every application.

First Aid Kits, Ice Packs, & Cooling Towels

You can be there to save the day when you sponsor the medical booths with promotional first aid kits. We also carry a variety of ice packs, gel packs, and cooling towels that will assist in bringing down the body temperature of an overheated runner and afterward be a convenient promo product to keep in a gym bag. Adding a logo to first aid kits and ice packs is a subtle way to support the racers when they need help most.

Pedometers

Let your brand step up to the challenge by tracking every stride toward fitness goals with custom pedometers. These tech-savvy giveaways can encourage spectators to get their steps in as they watch participants on the course. They’re also great for runners who want to watch their progress and set goals for the next run. With your logo on fitness trackers, you become a motivator during every step of their fitness journey.

Race Day Giveaways

Promotional race day giveaways can turn simple items into memorable souvenirs while they spread brand awareness. Hand out custom sunglasses, ponchos, silicone wristbands, and more to get the word out about your business. Let spectators get loud with noisemakers and the classic cowbells to cheer on racers. Add these items to running swag bags or as race giveaways for the fans. 

Running Swag for Volunteers

When runners have volunteered to fundraise for your non-profit, make sure to let them act as mobile brand ambassadors too with custom logo running shirts and headbands. We carry brands like Under Armour and athletic shirts from OMI that are not only moisture-wicking but also offer UV protection. Your logo will be at eye level on headbands that help your runners keep hair and sweat off their faces. 

When your company is sponsoring a 5K, make sure volunteers helping at the race stand out with custom logo shirts and matching promotional lanyards will help them stand out. Volunteers could also benefit from sunscreen and sunglasses too! 

Light-Up Products for Safety & Fun

Give the racers a way to stay safe as they train with our light-up products. When training for marathons and even 5Ks, running at night can be more risky. Brighten their night runs with products that offer safety through visibility, like light-up shoelaces and wristbands.

We also have fun light-up products for when the 5K theme is at night. From glowing necklaces to strobing reflector lights, your brand can shine. 

Post Race Snacks with Logos

A great 5K giveaway idea is providing branded snacks as part of the post-race recovery. Runners will be thanking you when they cross the finish line! We carry Cliff protein bars and packs of Gatorade powder to replenish essential nutrients and electrolytes after crossing the finish line. You can also add your logo to single-use water bottles and salty snacks to make your brand part of their well-deserved reward.

Buy Running Promotional Items in Bulk for 5K Giveaways & Marathon Swag Bags

Purchasing running swag in bulk is cost-effective. Marathons, 10Ks races, and 5Ks are all very popular events for participants, and the friends and family cheering them on.  You have enough giveaways to meet the high demand at races and when you buy in bulk, you get access to wholesale prices. This lets you stretch your marketing budget while maximizing your brand exposure. 

Get Running Swag that Goes the Extra Mile

Race day swag and promotional items for runners are an excellent way to make meaningful connections with your community and an athletic audience. Whether it’s a local 5K, marathon, or charity run, custom running swag puts your logo front and center and makes an impact with every step.

From practical items like water bottles and t-shirts to useful giveaways like sunscreen and pedometers, these products offer value for both your businesses and everyone who attends the road race. 

Get your business in the race when you add your logo to promotional running swag and race giveaways.

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